We executed a branding consultation for JDM Architecture, a rapidly expanding architecture firm in the New York and DC Metro areas. With commercial clientele like high-end brick and mortar retail companies and food service organizations, and residential division designing luxury properties, the JDM Architecture team understood the value a well developed visual identity.
Armed with a handful of sketches and initial ideas, we collaborated to finalize a logo featuring clean lines and a pop of color. We also created multiple variations now used on the various pieces of collateral that their team regularly produced: stationary templates (for invoicing/proposals, etc.), site signage, and more.
In order to achieve a polished and consistent look across the different moving parts of their business, we created a Brand Guideline document that outlined:
– Logo & Appropriate Logo Usage (with examples of misuse)
– Brand Color Palette
– Brand Typography
– Business Card Template
From there, we created a simple website to solidify a digital presence for their business. The primary objective of the website is to provide basic information about the services that JDM Architecture and contact information for key personnel.
All of this was done in a timeline of less than a month from concept to completion.